Our story began with two brothers, Jim and Bill Brewster, who introduced early explorers to the vast beauty of Banff National Park on horseback. From humble beginnings, Brewster became one of the country’s most iconic tourism operators, guiding guests across the Canadian Rockies’ glacial valleys, alpine towns and historic sites with warmth and care.
This pioneering spirit helped shape how people experience Canada’s alpine wonders. And while the region has grown and changed, so have we.
Today, the Brewster legacy continues under a new name: Pursuit. This evolution honours our origins while reflecting a broader commitment to destination-based tourism in the Canadian Rockies and beyond.
The Brewster name proudly lives on through Brewster Sightseeing and Brewster Express. But as our offerings evolved — from the Banff Gondola to Open Top Touring — so did the need for a name that reflects the breadth and intention of what we do today.
Pursuit is a collection of inspiring, unforgettable experiences, including world-class attractions, tours and distinctive lodges. In addition to our experiences in Banff and Jasper national parks, we offer a number of other travel adventures in Alaska, Montana and Iceland. All of these incredible places are joined together by the global brand of Pursuit.
This isn’t about leaving something behind. It’s about carrying it forward with care.
“Our roots in Banff and Jasper run deep,” says Stuart Back, Chief Operating Officer of Pursuit’s Banff Jasper Collection. “As we continue to grow, our commitment to the communities in which we work and live, and to the land that surrounds them, remain central to everything we do.”
At the core of our work is a belief that iconic places deserve thoughtful stewardship and warm hospitality. We’re proud to live and work in the communities we serve, and we honour the tradition of hosting with care, respect and curiosity.
Through our Promise to Place, we are investing in sustainability, meaningful Indigenous partnerships and long-term community support — building on the foundation that started with the Brewster brothers and continues through every guest experience today.
No matter where our adventures take us, we'll always be deeply connected to Banff and Jasper, shaped by the landscapes, people and stories that define these remarkable places. For generations, this region has welcomed explorers and travellers from across Canada and around the world. Today, that same spirit of authentic hospitality continues to guide our work: connecting guests and staff to iconic places through unforgettable, inspiring experiences.
Stuart Back, Chief Operating Officer, Pursuit Banff Jasper Collection
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